導讀高級時尚產業的吸引力向來非同一般，一旦踏足該產業，你就有機會與一眾全球頂級時尚設計公司進行合作，參與產品的設計過程。拿時尚產業的就業市場來說，其就業崗位的競....

高級時尚產業的吸引力向來非同一般，一旦踏足該產業，你就有機會與一眾全球頂級時尚設計公司進行合作，參與產品的設計過程。拿時尚產業的就業市場來說，其就業崗位的競爭激烈程度可謂是愈演愈烈。若你在時尚公司里工作，根據產品銷售額的起伏，你必須及時調整銷售策略。另外，超時工作更是家常便飯，做方案時必須卡緊預算。于是乎，各大頂級大牌的首席執行官紛紛八仙過海，各顯神通，帶來具有前瞻性管理方式。

今年年初時尚圈迎來一波離職潮， Saint Laurent, Chloé 和 Givenchy的創意總監紛紛離開老東家，一時之間，關于他們的流言蜚語在坊間流傳開來。毫無疑問，傳統的品牌發布會已經是昨日黃花，秀場正在迎來新一輪的變革。一大波革命性的浪潮已席卷全球，從首位女性創意總監加盟頂級奢侈大牌到即買即看的品牌發布新模式，各大品牌各出奇招，迎接這波時尚圈的新趨勢。

囊括時尚圈眾多先鋒派服飾品牌和高級定制品牌，讓我們一起來看看，《BOF時裝商業評論》出品的一份關于時尚圈最具職場吸引力品牌的年度報告，該報告的調研數據采集自全球190個行業翹楚公司的2600位職業精英們的選擇，讓人們清楚地了解到哪些公司才是求職者的最佳選擇。另外，該報告還剖析了為何這些業界精英會選擇去這些大牌公司上班的原因。

Gucci: 意大利

最具領導力的公司

事實證明，強大的領導力可以有效激發創造力。 自2016年起，Marco Bizzarri走馬上任，擔任了Gucci公司的總裁兼首席執行官，在2016年第一季度，就把Gucci的銷售額一下子提升了21%，使得眾多Gucci員工的為之折服，有效激勵了員工的工作積極性。 Marco Bizzarri運用強大的領導手段，提升員工工作積極性，使得全公司上下士氣滿滿，斗志盎然。基于清晰有條理分明哲學理念，使得企業文化得以提升。要知道，只有通過和員工進行清晰和有效的溝通，才能讓企業文化深入人心，顯然Marco Bizzarri深諳其道。Bizzarri對《BOF時裝商業評論》說：“我們的指導方針是‘一切皆有可能’。當你在處理一項新任務時，總是會覺得這是不可能做到的事情。像是我們Gucci這么大的一個品牌，我們做事的時候更需要集思廣益，做到處理每件事情的過程中都是開放式思維”。在《BOF時裝商業評論》上，Gucci被評選為2017年最具領導力和具有職業發展前景的公司，該頂級大牌非常重視員工培訓，Gucci認為對公司的長遠發展而言，一套完善的員工培訓計劃是至關重要的。

H&M: 瑞典

最重視企業民主文化的公司

從設立第一家實體店開始，H&M的規模日益壯大。如今H&M 已是國際最大的高街品牌之一，該品牌旗下擁有十六萬名員工，以其民主的文化氛圍為人所稱道。H&M注重團隊力量，知人善用。和很多北歐品牌一樣，H&M的企業文化類似于家族式公司，具備歷史傳承。旗下員工團結一致，工作積極性高昂，能很好地平衡工作和家庭之間的關系。一位H&M員工對《BOF時裝商業評論》說，：“在H&M工作時，你就會感受到民主的企業文化氛圍。全公司上下齊心，猶如一體，在工作中，大家都會互相幫助，而不是簡單地自掃門前雪，對其他人的事情不問不管。”H&M的一位市場專員說：“我們都是平等的。在工作中，我們每個人都互相幫助。我們朝著同一個目標前行。我們的公司文化就是萬眾一心，在工作中團結一致”。

Farfetch: 英國

最注重員工個人價值的公司

Farfetch鼓勵旗下員工在工作中盡情表達真實感受，其公司總部在英國。作為一家國際時尚網站，Farfetch以其創新和革命性的辦公室文化為人所稱道。根據員工的意見，公司會對其現行策略進行調整。Farfetch 公司作為一個國際時尚網站，已成功躋身于創新型科技公司行列，其日常工作模式和美國的硅谷有著異曲同工之處。公司會組織一系列額外活動，鼓勵員工參與其中，比如：跑步俱樂部，家庭午餐會。Farfetch 相信僅憑單純的業績考核并不能激發員工的工作積極性，故而該公司的年終考核是基于員工一年二次參與公司活動的報告。Farfetch 還會讓旗下天賦過人的員工體驗下做公司掌門人的感覺，讓每個員工都有機會為這個市值一億美金的公司出謀劃策，群策群力，為公司譜寫出一個光明的未來。

以下為

英語原文

Market Research - The worlds top three fashion companies to work for and why

The world of high fashion is an attractive industry to work for, creating opportunities to collaborate and create with international design houses that define style on a global scale. But in a competitive job market where sales fluctuate, long hours are commonplace and diminishing budgets stifle the status quo, many big names have been defecting to design houses that put their visionaries first.

This year has been a whirlwind of sartorial musical chairs that has seen Saint Laurent, Chloé and Givenchy all bid a fond farewell to creative directors that left high design under the whisper of rumour and intrigue. There can be no denying that the conventional catwalk is changing. From the first female creative directors to the see now, buy now revolution, the changing tides of a competitive marketplace are having an effect on brand image from the inside out.

From underground prêt à porter to the highest echelons of haute couture, we took a look at Business of Fashion’s first annual report on the best companies to work for in fashion, surveying over 2,600 industry professionals in 190 leading companies to find out where we should be sending our CVs, and why?

Gucci: Italy

Best for - Motivational leadership

Proving that great leadership can reinvigorate creativity from the ground up, Marco Bizzarri, the new chief executive for Gucci since 2016, has helped the company grow by a staggering 21% in its first quarter, surprising analysts and inspiring Gucci’s 4,000 employees.Improving company culture with a philosophy based on clear, concise and effective communication, his bold leadership strategy has led to improved motivation and company morale. Bizzarri said to BOF: “Our guiding principle is ‘no is not an option.’ Often the human reaction when you’re doing something new is, ‘it’s not possible.’ To disrupt a brand as big as Gucci, we needed to be open to all proposals, at every stage of every process.”(Source, BOF).Voted the best fashion business to work for in 2017 for leadership and development opportunities, the brand’s in-house talent development program and push to integrate better technology has played an important role in the company’s comeback.

H&M: Sweden

Best for - a democratic high-performance culture

Starting out as a single store that transformed into one of the world’s largest high street chains, H&M has long been revered as the little brand that could. Employing over 160,000 people worldwide, their democratic culture prides itself on the power of teamwork and individual progression. Like many Nordic brands, their reputation as a family company precedes them, working together to promote passionate individuals whilst balancing an essential work/life balance. One employee said to BOF: “When you work for H&M, you’re working for a democracy. It’s all about working together, as a team or a store, rather than simply what someone’s job title is”. It is a sentiment that is echoed in the comments of a marketing specialist: “We are all equal. We all have to do each other’s jobs, to an extent. We all try to work towards a common goal. It’s all about teamwork here.” (Source, BOF).

Farfetch: UK

Best for: Employee values over business remuneration

Encouraging their employees to express what they really feel about the workplace, the UK-based e-tailer is reputed for their innovative and revolutionary attitude to office culture. Regularly surveying their staff to see where Farfetch can improve on current company policy, the UK-based fashion retailer is one of a few new tech start-ups that has fully embraced a Silicon Valley attitude to the working week. Offering their employees a range of office perks from running clubs to family lunches, they believe facts and figures can never truly motivate their workforce, basing their reward schemes on bi-annual engagement reports. Putting their talented workforce in the driving seat, each individual is given the opportunity to help steer the 1 billion dollar company into the future, together.

上海大學巴黎國際時裝藝術學院：成立于2003年，擁有十多年辦學資歷，被外界譽為”上海時裝界的黃埔軍?！?，巴黎《歐洲時報》評價其為“中國內地第一家全面引進法國服裝教育模式的高等學府”。

上海大學巴黎國際時裝學院∣MODART SHANGHAI

巴黎紐約專家撰稿，中英對照圖文并茂。

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